national geographic ultimate explorer. international launches.
front-end production and landing-page work for natgeo's family entertainment centres in mexico, abu dhabi, and kuwait. one person, with the brand team signing off on every page.
what shipped.
between 2020 and 2021 i did front-end production and landing-page work for national geographic ultimate explorer's international expansion, contracted through ip2 entertainment. four markets in the pipeline. one person handling the build.
- dual-location landing page. the page at natgeoultimateexplorer.com.mx. i designed the concept, built the functionality, and wired the routing that sent visitors to either the metepec or the guadalajara site depending on where they tapped. one url, two parks. natgeo's brand team approved the design before launch.
- abu dhabi market launch. eight attraction pages: base camp, space jump, terra studio, robotics lab, wild river recon, crittercam live, upcycling, canopy climbers. plus school visits and birthday parties as standalone pages. english primary, arabic in the pipeline. content coordinated with the local abu dhabi team through asana.
- infrastructure migration. all the international wordpress sites, including the chinese sites, metepec, and guadalajara, moved from a fragmented aws setup to a unified digital ocean server. that stabilisation is what made abu dhabi and kuwait possible at the speed they needed.
- brand-compliance work. layout fixes across attraction pages, spanish localisation for the mexican market, typography and colour discipline. every change under the national geographic brandbook approval cycle.
what happened next.
post-launch, the united arab emirates and kuwait ranked as the top two countries by clicks. then the property moved to another vendor as part of the corporate changes that followed disney's integration of national geographic. the live sites online today are managed by someone else, so there is no link from this page. the work was real, just no longer mine to point at.
why this is on a physiotherapist's website.
a one-person studio can ship at any scale, including under brand approval cycles tighter than anything in dutch healthcare. the patience and the precision travel. that is the same approach you would get on a clinic site or a school project, just applied to a smaller scope.
i kept this entry on the site because it is part of the story, even if the link is gone.